Have you ever shot off an angry email or text message and immediately regret it? Or have you ever wondered why it’s better to hash out disagreements in person instead of by email? Despite its ubiquitous nature, written communication is the lifeblood of complex modern institutions. Seriously. How we communicate in print can make or break an organization’s culture and productivity. So, in an effort to better understand the power of the written word, this week, Julia and I dig deep into the cognitive and social neuroscience behind written communication. Guiding us on this conversational journey is author, entrepreneur, and former scientist, Rob Ashton. His course, Silent Influence, pretty much blew both our minds, so we were eager to dive into this conversation. Continuing the Conceptually Speaking tradition–Rob’s message peels back the layers of misconception and pseudoscience and captures the true complexity of communication. Hold onto your socially situated brains, friends, because this was a fantastic episode.